The creation of a minimum viable product (MVP) allows you to test a mobile app concept within the market place. It enables you to build a prototype, at a lesser expense, to gauge user interest and longer-term viability. This is a smart option if you’re a small or scaling business with ambitions to make a mark in the app world. Read on to find 4 top insights on the ‘What’s’, ‘Why’s’ and ‘How’s’ of MVP creation.
A minimum viable product (MVP) is the earliest version of a mobile app product that a team can create. The main objective of an MVP is to solve a core problem. In addition, it allows you to test your app with real users, before moving to the next stage.
When planning an MVP, you’re looking to develop a basic app that honours your budget, goals and target users’ needs. As such, an MVP becomes your innovation tool, allowing you to test and explore whilst minimising business expenditure.
As a business owner you need to focus your money and energies on the ideas that are most likely to bring a return. Taking the MVP route allows you to dip your toe into the app pool whilst limiting business and financial risks.
Building an MVP is a smart way for you to test your app concept before you go ‘all in’ with a bigger investment. It helps you to arrive at a product that adds value to your target customers and your brand.
Deciding on the mobile app focus for your MVP can be challenging. We recommend that you choose a product idea that meets the following characteristics:
Now that you have a good idea of what an MVP is, let’s talk about the key steps you need to follow to create a successful one.
We hope this article has given you a valuable overview in terms of the MVP process and how it can add value to you on your mobile app journey. Get in touch about taking your first steps to plan and test your app idea.