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iOS vs Android - Which is Best for you in 2023?

The debate concerning the merits of iOS vs Android, is an age old one that isn’t going away. It’s true to say, that each operating system has its pros and cons. But when planning your mobile app, its key to choose the right platform for your business and customer needs. There’s a lot to consider here, so we’ve summarised some key facts below.

Expectation v Reality of iOS and Android OS

As far as app platforms go, we expect iOS and Android to offer a range of functions and services. Whilst, on a good day, they both tick the access, security, and reliability boxes there are key differences to be aware of. When planning your app, it’s particularly important to compare the two – particularly in terms of user experience and features.  

For example, as a platform, iOS is generally considered to be more secure and reliable, whilst Android is more open and customizable. On average, iOS mobile apps tend to be more expensive whilst the Android mobile apps selection is more limited. Furthermore, Android devices tend to have more hardware options whilst iOS earns design points. With so much to consider we’d recommend you keep reading.

Comparison between iOS and Android OS

When it comes to user experience, iOS is deemed as an attractive, safe bet option for the following reasons:

  • As a rule, Apple’s strong commitment to security is a plus for people concerned about data protection. 
  • Importantly, when it comes to mobile app selection, Apple’s App Store has a more stringent review process, directly influencing app quality. 
  • In addition, according to Statista, the App Store does a better job of monetizing its mobile content than Google Play.

Android on the other hand is deemed more ‘budget friendly,’ with the following notable characteristics:

  • Overall, Android options are more customizable and open-source. Users can tailor their devices to their liking whilst accessing a wider range of apps and services.
  • In addition, Android has a larger selection of hardware, so users can find devices that fit their needs and budgets.
  • Finally, Android tends to have a larger selection of free mobile apps, appeal to users in the market for free apps. 

Ultimately, the decision between iOS and Android comes down to personal preference. The platform you choose depends on your mobile app development budget and the functionalities you and your customers want. The key thing is to engage in meaningful research to ensure you put your best app development, foot forward. 

To unlock guidance about choosing the right operating system to underpin your app success then click the link below to book a call with us.

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